Mia Clarke

Over the years, the world of advertising has continuously faced transformation due to evolving technological advancements. Gone were the days when the traditional print media had made its difference towards the business world as digital signages have emerged to show its wonders. More companies have adopted digital marketing instead of traditional advertising, as it creates countless possibilities that are proven to be beneficial to the business industry. Digital signage is a powerful advertis...

Smart home technology is increasingly becoming more popular, affordable, and simple in recent years. These days, more smart devices and technology can be integrated into our daily lives. However, not all smart devices easily blend with the aesthetic of your home. You need to think about combining style and functionality when it comes to choosing smart home decor.
Before you run to the store to purchase a smart device, we have listed some of the best smart devices that will perfectly blend wit...

There’s no doubt that the pandemic has caused a lot of businesses to make changes to their marketing strategies. Some who still relied on traditional marketing was either forced or voluntarily embraced digital marketing to help their business stay alive. But, really, there’s no reason to stay behind as digital marketing is simply marketing done online.
Digital marketing strategies are a plan of action or a series of actions that businesses do to achieve their company objectives. Digital chann...

With the existing standard protocols that people try to live by each day due to the pandemic, most of us spend ample time at home. Thus, certain parts of your house begin to catch your attention, and you try to figure out how to make the best out of it. You notice that something is off with your lounge as you envision it to be comfortable, homey, and complete. With the growing technological advancements nowadays, consider making your dream lounge a reality by installing a home video wall. It ...

Digital signage is a form of advertising to showcase the brand’s perspective uniquely and impressively.
Most businesses ensure embracing this change for the several benefits it contributes to the business world. With LCD and LED screens, digital signages make it easier for any company to market its products while reaching a broader audience.
While the traditional way of advertising worked well in the past, it cannot compete with how digital signages attract the customers’ attention and increa...

Do you know that you’re missing a great opportunity every day you delay using AI-powered solutions for your content marketing? This means that you’re completely losing a competitive edge over the marketplace! The goal is to reach key prospects when and where it really matters! It’s time for you to capitalize on technological advances such as AI.
Does it ring any bell? If it does, then you’re headed on the right track. That’s because AI-technology incorporated in your marketing efforts can adv...

Since its inception some decades ago, interactive video wall technology has brought along revolutionary impact on how vital information is conveyed in various environments. Different video wall technologies are applied currently in trade shows, educational spaces, conferences, and more. Interactive video walls are also a significant marketing tool that wows customers with emotional impacts.
To begin with, a successful digital signage or video wall encompasses two main elements. They include d...

Digital signage is considered the ideal replacement for traditional signage such as posters, banners, and standees. It is any screen that can be used to communicate data and information.
There are many cool things that digital signage can do for you. Here are reasons why you should include digital signage for your business:
1. Cost
It can reduce a business’s overhead cost for internal communications as well as marketing campaigns because it replaces print communication. It is also environment...

Imagine the scene; a cozy night at home, tucked in next to your spouse and kids with a bowl of popcorn and some comfortable blankets while watching your favorite movie. Or imagine the next time you need to host the school sleepover and have some of the best entertainment around, with minimal work on your part. This is what a home video wall can do for you.
What is a Home Video Wall?
While this video wall may sound impressive, it is just a large screen entertainment center. It is meant to prov...

Especially in small homes, there’s a neat trick you can do to create a visual illusion of more space and bigger rooms. How? It’s simple – keep as much floor space free as possible.
How do you do this? The best way is to literally fix everything to the wall, off the ground, that can be fixed there – so you and your family have more room to move about. More floor space makes a room look infinitely bigger than it really is.
Use this interior design secret to your advantage and follow these tips ...

New guest post alert by Mia Clarke. She is sharing with us how Brand Positioning and Strategy can be built through the eyes of a copywriter. Mia is showing us the ropes on how a brand’s voice is defined when there is a professional copywriter involved.
Mia Clarke: “Successful brands such as Coca-Cola, Apple and Amazon have one thing in common – they have a strong brand positioning which means they have successfully positioned themselves in the minds of consumers. These brands have succeed to ...